Turkey Tourism
2012 marketing campaign for Middle East and North Africa regions.
Create an advertising concept for Turkish Tourism to promote Turkey as unique destination that offer the truly living experience for holiday makers, shoppers, business investors, adventure seekers and more.
The proposed campaign slogan "Live Turkey" is emphasized on advert layout to serves as part of the Turkey logo.
The first focuses on specific attractions and experiences in Turkey, utilizing “Live” as part of the selling line, such as “Live the Bazaar” and “Live Antalya”, which in turn ties into the main logo “Live Turkey”.
The scroll is a unique element that ties the ads across all mediums, and can be used through many different applications, such as web banner animation and ambient media.
Campaign layouts were designed to bring in striking Turkish imagery and human elements that evoke the idea of truly living the experience, and in turn living Turkey.
